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What do Google, Snapchat, Tinder, Amazon, and Uber have in common, besides soaring market share? They're platforms - a new business model that has quietly become the only game in town, creating vast fortunes for its founders while dominating everyone's daily life. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.
The Internet today is awash in platforms - Facebook is responsible for nearly 25 percent of total Web visits, and the Google platform crash in 2013 took about 40 percent of Internet traffic with it. Representing the ten most trafficked sites in the U.S., platforms are also prominent over the globe; in China, they hold the top eight spots in web traffic rankings.
The advent of mobile computing and its ubiquitous connectivity have forever altered how we interact with each other, melding the digital and physical worlds and blurring distinctions between "offline" and "online." These platform giants are expanding their influence from the digital world to the whole economy. Yet, few people truly grasp the radical structural shifts of the last ten years. In Modern Monopolies, Alex Moazed and Nicholas L. Johnson tell the definitive story of what has changed, what it means for businesses today, and how managers, entrepreneurs, and business owners can adapt and thrive in this new era.
- Sales Rank: #15966 in Books
- Published on: 2016-05-31
- Released on: 2016-05-31
- Original language: English
- Number of items: 1
- Dimensions: 241.30" h x .98" w x 6.36" l, .0 pounds
- Binding: Hardcover
- 272 pages
Most helpful customer reviews
4 of 4 people found the following review helpful.
Fun and intriguing read for those looking to learn about the business model that's taking over today's economy
By Morgan Citron
This is a fun and intriguing read for anyone who is looking to create their own startup or learn more about the business model that is taking over today's economy. Modern Monopolies explains how the economy is changing into an on-demand, sharing economy and how companies are evolving from linear business models to platforms. The book goes into great detail to explain the infrastructure behind the platform business model and how to form a successful platform. Each chapter has numerous stories about successes and failures of companies and the greater entrepreneurial lessons to learn from these stories. As a college business student, I found myself learning a great deal from this book about the emerging world of platforms and how to adapt and thrive in such an environment.
2 of 2 people found the following review helpful.
Pokemon Go Champion Teaches Us about the New Economy. Great Read for investors and entrepreneurs.
By NoMarketWorship
Moazed and Johnson write very clearly, it is relevant to the firms in the news and to the rise and decline of the members of the new economy.
What is hard to see given their vision is how profits are sustainably made in the sectors called the new economy.
When you read this book with the awareness that monopolies have always been associated with exploitation of consumers you learn to see clearly that the nature of market structure has changed in some of these sectors.
In the old days one firm providing to consumers could exploit their market power. That was harmful. It still is harmful in many markets (Medical insurance and pharma for instance) but there is now a new breed of market structures where so called network effects make it cheaper and more efficient if one service provider sits in the middle as matchmaker between buyers and sellers. It is an analogue to what was once called a natural monopoly in the economics profession. But there is an interesting dimension here in that while one firm may be the only firm in the market the position of that firm may be contestable (subject to competition to be replaced) by other entrants who are trying to provide a better service connecting buyers and sellers.
Contestable Markets where potential entrants discipline the pricing power of incumbent firms was explored by Baumol, Panzar and Willig years ago and this logic is relevant to what these authors are presenting. See their book at: https://www.amazon.com/Contestable-Markets-Theory-Industry-Structure/dp/015513910X/ref=sr_1_3?ie=UTF8&qid=1480726571&sr=8-3&keywords=robert+willig
So at one level the presence of one firm does not mean that their is exploitation of consumers going on necessarily. That is the difference between what they call a "Modern Monopoly" and what might be called a traditional monopoly.
The authors are practitioners but they also bring conceptual framework based on economic theory to their perspective. This book can be used by entrepreneurs and market participants to refine their strategy. It can also be used by investors who are trying to understand what drives profit in this sector and why the sector is so disruptive to traditional commerce (retail etc.)
It would be nice if in the paperback edition they add a section on so called Fintech that is disrupting the traditional branch banking business and the portfolio management world. There is a lot of inefficiency that can be rooted out of that parasitical system.
The paperback edition of the book might also give us an introduction to the platform structure of online gaming and its role in the future of education. That chapter should be easy for them to add given that one of the co-authors, Nicholas Johnson, is the first North American and Global winner of Pokemon Go.
1 of 1 people found the following review helpful.
Uber, AirBnB
By Michael Plasmeier
Modern Monopolies tells the story of online platforms - who are becoming powerful middlemen by facilitating transactions through their two-sided network. Uber, AirBnB, Ebay, Alibaba, and others don't operate any services themselves, but merely connect consumers to suppliers. By signing up and connecting the two sides they are building zero marginal cost businesses while taking advantage of dynamics which lead to one dominant platform in a market. The value grows as the number of connections increase.
However, setting up a new platform is not a build-it-and-they-will-come overnight success. Platforms need to be properly structured, offer the right features, and change and adapt over time. The best platforms have pivoted many times in their history. Facebook and Twitter are almost unrecognizable from their original incarnations, as they have shifted and adapted to changing trends.
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