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The bestselling social media marketing book
Marketing your business through social media isn't an option these days—it's absolutely imperative. In this new edition of the bestselling Social Media Marketing All-in-One For Dummies, you'll get comprehensive, expert guidance on how to use the latest social media platforms to promote your business, reach customers, and thrive in the global marketplace.
Social media continues to evolve at breakneck speed, and with the help of this guide, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Plus, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach—and keep—more customers, make more sales, and boost your bottom line.
- Includes the latest changes to Facebook, Twitter, Pinterest, LinkedIn, YouTube, and more
- Offers tips for engaging your community and measuring your efforts
- Explains how to blend social media with your other online and offline marketing efforts
- Shows you how to leverage data to learn more about your community
Don't get left behind! Let this book help you get the most from every minute and dollar you spend on marketing.
- Sales Rank: #9196 in Books
- Published on: 2017-05-01
- Original language: English
- Dimensions: 9.20" h x 1.70" w x 7.20" l, .0 pounds
- Binding: Paperback
- 744 pages
From the Back Cover
BOOKS 9 IN 1
- The Social Media Mix
- Cybersocial Tools
- Content Marketing
- Twitter®
- Facebook® and Instagram™
- LinkedIn®
- Pinterest™
- Other Social Media Marketing Sites
- Measuring Results; Building on Success
A new and improved edition of the bestselling social media marketing book
Marketing your business through social media isn't an option these days—it's imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you reach and keep more customers, make more sales, and boost your bottom line.
- Make your social debut — grasp the pros and cons of social media marketing, integrate social media into your overall marketing effort, and develop a strategic social media marketing plan
- When traffic is a good thing — use social bookmarks, news, and share buttons to your advantage and leverage search engine optimization (SEO) to ramp up your traffic
- Join the revolution — discover the buzz surrounding content marketing, understand how it can grow your brand, and develop a solid content marketing strategy
- The marketing world's all a twitter — build a winning presence on the hottest social media sites — and use them as targeted marketing and networking tools
- Crunch those numbers — delve into data, analyze and compare metrics, and make decisions by the numbers
Open the book and find:
- How to make the business case for social media
- Guidance on plotting your social media marketing strategy
- Tips for managing your cybersocial campaign
- Strategies for getting your content to your prospects
- The best ways to leverage Facebook, Twitter, LinkedIn and other sites
- Ways to profit from your business presence on social media
- Techniques for using social media in mobile environments
About the Author
Jan Zimmerman is the owner of Watermelon Mountain Web Marketing and has helped businesses of all sizes use online marketing and social media tools for more than 15 years. Deborah Ng is a professional blogger, freelance writer, community manager, and social media enthusiast.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Social Media Marketing for Dummies
By Mandy
Great book for those that don't know much about social media marketing. Even if you are informed this book will give you great refreshers and ideas that you probably would not have thought of before. I am using this book as a reference tool as well as a got to for things that I have forgotten. Easy read and packed with information.
2 of 2 people found the following review helpful.
Great book, very informative!
By c.anna.m
An excellent read for anyone wishing to get into marketing a small business.
As a small business owner I found this book to be thoroughly helpful!
0 of 0 people found the following review helpful.
Very helpful book!
By My2lovies
Very informative! I haven't read the entire book, but there is a wealth of knowledge in this book if you don't know anything about social media!
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